Digital Marketing Services in Christchurch
Make your website your hardest working salesperson.
SEO services
Sustainably grow your business online.
Search Engine Optimisation (SEO) is the process of ensuring your website ranks highly when people search for industry-relevant terms. This service also covers AI search optimisation, which is commonly called AEO (Answer Engine Optimisation).
What’s included?
Keyword Research & Mapping
Complete SEO Audits (site health and performance)
On-Page Optimisation (metadata, headings, internal linking)
Competitor Analysis (content gap)
Local SEO (Google Business Profile optimisation, local citations and keyword targeting)
Reporting & Ongoing Optimisation
Packages can be tailored to your budget. No lock-in contracts.
CLIENT TESTIMONIAL
“We worked with George on a content refresh as part of our new website build. He conducted a full content audit and helped us ensure our updated content was SEO friendly, which was something we hadn’t done before. George’s work was always clearly structured and delivered in a timely manner. I would definitely recommend his services.”
— Lydia San, Brand Manager, MILKLAB
FAQ
Who are your SEO services for?
I help businesses improve their online performance with SEO services that are tailored to your business goals and budget. I also provide overflow/additional resource capability for marketing agencies in New Zealand and Australia.
What about AI visibility?
Search is changing. Answer Engine Optimisation or AEO is where we optimise not only for Google but for AI search across ChatGPT, Claude and other AI models. I use AI tracking tools to show you reliable data about how your business is performing, and where gains can be made.
What specific and measurable benefits does SEO offer?
More qualified traffic, more leads, increased brand recognition, and insights into what your customers are actually seeking.
How long until we see results?
Quick fixes to site optimisations can have near-immediate positive effects. Increasing rankings for competitive keywords usually takes 3-6 months of consistent work.
How does your SEO process work?
Using industry-leading tools, I identify the most commercially valuable and relevant keywords for your business.
From there, I tailor a strategy for your business, often including:
Technical SEO: ensuring your site is error-free, fast and discoverable by people and AI agents
On-page SEO: optimising your website so it ranks in Search
Link acquisition: getting authoritative sites in your industry/niche to link back to you, boosting your visibility
What types and sizes of businesses do you work with?
I work primarily with small-to-medium businesses, and sometimes bigger brands.
I usually work with businesses that already have a marketing function, whether that’s a marketing manager/coordinator, or a team. If your business isn’t yet at this stage, we can discuss options for how we can work together.
Where are you based?
I’m based in Christchurch, New Zealand. I am fully remote and can work seamlessly with you whether you’re based in New Zealand, Australia or overseas.
What SEO tool do you use?
My SEO tool stack includes Ahrefs + AI Brand Radar, Google Analytics, Google Search Console and Screaming Frog among many others to provide reliable data and actionable insights to increase your website’s performance.
AI Search Optimisation (AEO)
Get your business found in AI search, not just Google.
ChatGPT, Claude and Google’s AI Overviews are becoming the first stop for many commercial-intent searches (ie. people who are ready to buy your goods and services). If your business isn't showing up there, you're invisible to a whole segment of buyers. Talk to me about setting up an AEO (Answer Engine Optimisation) campaign and get you recommended by the AI tools your customers are already chatting with every day.
What’s included:
Brand mention and citation tracking (ChatGPT, Claude, Gemini, Perplexity)
AEO audits and optimisations
Technical AEO (schema, crawlability for AI agents)
Competitor AI search analysis
FAQ
How is AEO different from what you already do for SEO?
They overlap but aren't the same. Good SEO fundamentals structure, site authority, valuable content that answers the right search intent help all help. AEO needs additional nuance, like making your site is being mentioned in the right places on third party websites and publications.
This depends on the competitiveness of your industry. For small businesses, even $500-1000 per month in ad spend can be effective. Highly competitive industries such as law and financial services with higher cost-per-click (CPC) typically require bigger investments.
How do you measure whether it's working?
I track two signals. First, how often your brand gets mentioned in AI answers to relevant prompts. Second, how often you're cited as a source with a link back to your site. Both signals are valuable for different reasons.
Copywriting services
Turn prospects into conversions.
Great copy drives every compelling campaign. I worked as a copywriter for over 10 years — long before you could generate content at the touch of a button in your AI of choice. If you need engaging, valuable copy that actually resonates with your audience and isn’t just more slop to be ignored, I can do that for you. Human-first, quality every time.
What’s included:
Website and landing page copy
Brand identity and Tone of Voice development
Ad concepts and copy
Email newsletters
Case studies and brand storytelling
FAQ
Do you work with agencies?
Absolutely. I provide white-label support for agencies needing overflow capacity or who just “can’t say no” to taking on a new client even when resources are stretched to the max.