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      <image:caption>Not free!? This news is more disappointing than the final season of Game of Thrones</image:caption>
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      <image:caption>When you nail that response to a tricky review</image:caption>
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      <image:caption>Hurry up and get to the free stuff.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-06-15</lastmod>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio - Website: HunterMoss</image:title>
      <image:caption>I’ve worked extensively with this incredible brand at the intersection of luxury travel and motoring. Delivering everything from SEO audits, landing pages, regular reports and more. Improving rankings while telling the brand story in a captivating and unique way were key to the initial brief. huntermoss.com</image:caption>
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      <image:title>Portfolio - Website: MILKLAB</image:title>
      <image:caption>This collaborative project with Dot the I and SIXGUN delivered a fresh high-performance website for Aussie plant-based milk legends, MILKLAB. milklabco.com</image:caption>
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      <image:title>Portfolio - Website: GrantHelper</image:title>
      <image:caption>Steve Dowling is a renowned Australian grant consultant — helping businesses to win government funding that can really move the needle. I delivered the SEO and content strategy as part of GrantHelper’s new website build. granthelper.com.au</image:caption>
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      <image:title>Portfolio - Landing Pages: Masseuse Massage</image:title>
      <image:caption>I wrote some landing pages as part of a project for Melbourne SEO agency Studiohawk. I wrote a series of local landing pages for their client which helped them to rank on page 1 of Google for highly valuable local search terms. masseusemassage.com.au/pages/massage-chairs-sydney</image:caption>
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      <image:title>Portfolio - Website: Anderson Hand Therapy</image:title>
      <image:caption>Hamish Anderson is a leading Hand Therapist who helps elite athletes recover quickly and get back to performing at their best — and the guy or gal on the street, too. I wrote the copy for his new site which was a collaboration with the awesome brand agency, Dot the I. andersonhandtherapy.com.au</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5b744dd86cc957ecc6f34c/1620359361624-A204Z5DQ9NFB12L0PLY0/Sydney-Tools-Laser-Levels-George-Norris-Copywriter.png</image:loc>
      <image:title>Portfolio - SEO Website Copy: Impress!ve Digital</image:title>
      <image:caption>I took on this monster SEO copywriting project for top Melbourne agency, Impressive Digital, and delivered hundreds of pages of website copy over the course of several months for one of their enterprise clients in the tools industry. I also charged up my power tools-trivia game along the way, too. impressive.com.au</image:caption>
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      <image:title>Portfolio - Website Content: SEEK</image:title>
      <image:caption>Part of my extensive contribution to Seek’s Career Guide resource, which helps ‘seekers’ at any stage of their career find their dream role or transition into a new industry. This page is for aspiring Brand Ambassadors. This was a large project spanning many months and hundreds pages of website copy. seek.com.au/career-advice/</image:caption>
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      <image:title>Portfolio - Website Copy: Ducati</image:title>
      <image:caption>This set of mini travel guides I wrote for Ducati’s Adventures campaign helps motorcycle lovers to explore Australia’s far reaches in style. ducati.com/au/en/ducati-adventures</image:caption>
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      <image:title>About - “Give us your best writer look“, they said…</image:title>
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    <lastmod>2025-10-09</lastmod>
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    <lastmod>2026-06-15</lastmod>
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      <image:title>Christchurch SEO Services: Cost Effective &amp; Independent</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5b744dd86cc957ecc6f34c/d2719e0a-f92d-4e48-8a78-f162a6421014/1.png</image:loc>
      <image:title>Christchurch SEO Services: Cost Effective &amp; Independent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5b744dd86cc957ecc6f34c/c4e3607d-6e43-47be-b08c-b3846d9a591a/2.png</image:loc>
      <image:title>Christchurch SEO Services: Cost Effective &amp; Independent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Christchurch SEO Services: Cost Effective &amp; Independent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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